Audience profile

Age:

The age of our target audience is between 15-19 years old. One of the reasons we chose this age group is because the video itself is going to feature a 17 year old girl which could be a relate able character for them. It’s common for teenagers to feel alone even though they have several people around them. ‘Alone In This’ (our chosen song) is most likely going to be listened to by a younger audience. It’s got an indie vibe with pop elements, something that’s quite popular at the moment.

Gender:

We’re targeting our music video at both female and male teenagers. The song is sung by male but the character in our video is female therefore both genders are going to be able to relate at some point.

Social demographic:

Our target audience falls under group E or D this is because at that age you’re more than likely to still be in compulsory or higher education. Some may be in full-time work but aren't going to be on extremely high wages or high skilled jobs due to their age.

Occupation:

Teenagers often have part-time jobs in retail or catering but other than that the majority of our target audience are going to still be studying or just starting out in the world of work.

Hobbies:

They'll enjoy going to festivals with their friends or attending gigs of their favourite bands. Music is key for people who listen to indie bands, they often enjoy browsing the internet to find unknown bands they can share with their friends.

Inspiration: From 'Into The Wild'

This film is called Into The Wild. this film inspired us as its all about one person travelling on their own as they don't like reality and will do anything to get away from it. We like the idea from this photo as it is a good picture to show him travelling with all of his belongings. We want to show our character travelling with all of her things too, but she'll be travelling through streets not the wild, but we want her to be walking through all different things to show she'll travel anywhere to get away from where she 
came from.

This picture is a great shot as it shows the audience that the character hasn't got anywhere to go so they will literally sleep/stay wherever they can. This shot is him on top of an abandoned van, in our video we will change this to our character sleeping on a bench or something like that just to let the audience know she hasn't got much else. When we video her sitting on something higher, we want her to be admiring the scenery that she can see so we can tell she loves where she is and that she finds comfort in it. 

We love this shot as it shows the main character from the movie doing something he admires in a place that he loves, this inspired us to do this in our music video with our main character. We want her to be sat somewhere alone, reading also so it shows the audience that she has a peace of mind where she is and that she is relaxed and happy. In the shot we want to capture a good part of the scenery to so we can fully portray her happiness now that she is alone and far away from her home.


In our music video we want a shot exactly like this where it shows a closeup of the characters face to try and show all of the emotion they have. In our case we want our charcter to be looking out to an open field or scenic area and have tears in her eyes to show that she feels like she is where she belongs. We want this shot to be at the very end of the video, so we can show her looking a little scruffy from where she has been travelling for days, but we want her to be smiling and feeling like shes finally got to where she has always wanted.

Weather conditions

The day before we plan to film we need to ensure to check the weather conditions. We learnt the hard way from last year; it snows a lot in January so we need to be prepared for filming cancellations. Other than snow, weather won’t affect us filming as we want the audience to have the impression the music video is over a period of time, the change in weather will highlight this. Preferable we want to film the ending to the video when it's sunny to reflect the change in the character mood from depressed to happy.

Previous The Shape of the Earth artwork

Below you can see previous album art from The Shape of the Earth. They pick simple designs that reflect their music. All of the covers works together as they all are like paintings and the colours used are subtle. We want to portray the simplicity of the bands style in all our promotion material; music video, digipak and website. Every design features the band’s name and the song title we want to continue this with our digipak.

Location: Scouting

We’ve started to think about filming locations for our music video. One we are certain on is the train station in Peterborough. The difficulty of filming  here is we would have to obtain permission from the station which could be an obstacle. Also we would have to schedule filming around rush hour otherwise there would be too many people around interrupting  the filming. Despite this we are sure we want to include train shots in our music video as it gives the audience the impression she is travelling far away from her hometown to get rid of her problems. We have a vision of Lateshia (our actress) sitting on the train staring out of the window, pondering about life.

This is Peterborough's train station from the outside:

Our music video will include shots of our main character walking into the station.

And from the platform:

This is where the majority of the scenes in the train station will be shot.

For another part of our music video we want Lateshia (our actress) to be surrounded by crowds of people, to portray she feels alone even when there’s people around. The perfect location for this is Peterborough’s City Centre, on a busy day there’s plenty of people in the square. Like the train station we might have some difficulties filming here, as people could purposely try to interrupt our filming.

Here's an image of the square in Peterborough's City Centre:

The rest of the locations we’ll be using will probably be scouted on the day as it’s just open space.

-http://www.geograph.org.uk/photo/3166476

-https://maps.google.co.uk/