Purpose of a music video, digipak & website

There are several ways in which an artist can promote themselves as well as their music. The majority of artists tend to do this through a music video, digipak and/or a website.

Music Video:

Artists/bands make music videos to co-inside with the song their releasing. The main purpose of a music video is to help promote and sell the song. It can also bring a new understanding of the song as some videos tend to be narrative. Some artists/bands prefer to include themselves performing in their video in order to showcase their talents or to attract their target audience (common in pop videos). Artist with established fan bases count down the days until their favourite artist releases their music video online. Nowadays there’s more pressure to create an original music video that is completely different to those of other artists. This is why record companies spend a lot of money on creating music videos for the artist signed to them.

An example of a music video:

Digipak:

Artists/bands use a digipak in order to promote their album. A digipak is laid out differently to make the CD more eye-catching and interesting. Artists/bands tend to use a recurring theme throughout to keep to their corporate identity. Digipaks give an insight into the musician and the background/message of the music. They can also hold additional promotional in the sleeves e.g. booklets and posters. Digipaks are popular amongst dedicated fans as they tend to collect artist memorabilia and want the extra features.

Website:

A homepage of a website allows the ‘fans’ to navigate around and find the content their after. Websites for artists/bands normally include tour dates, photos, videos and news. The purpose of having a website is t allows their fans to keep up to date and interact with their favourite artist/band. Often websites have a section where their merchandise is displayed which encourages sales to be made. It can also be a create way to promote upcoming singles and music videos. Most artist/band website has a section where ‘fans’ can write a message or

interact with them.