Digipak: Research

A digipak is laid out differently to make the CD more eye-catching and interesting. Artists/bands tend to use a recurring theme throughout to keep to their corporate identity. Digipaks give an insight into the musician and the background/message of the music. They can also hold additional promotional in the sleeves e.g. booklets and posters. They are normally made of card instead of the normal plastic CD album cases. Digipaks are becoming quite popular, most dedicated fans purchase a digipak from an artist rather than a CD as they collect memorabilia and want the extra features.

Here are some examples of digipaks from indie bands like The Shape of the Earth:

This is The Kooks Digipak for ‘Inside in the inside out’ album. There’s a consistent colour scheme throughout; red, black, white and grey. The CD itself is completely red apart from the writing which is white, making it stand out against the red background. They have followed the typical codes and conventions of a digipak by listing the track list on one side. Like most artists there are pictures of the band on the digipak however for indie bands this is quite rare therefore they’re breaking away from the stereotypical image of an indie band.

This digipak is for the band The Script. Like The Kooks’ there’s a consistent colour scheme throughout however this time it’s more subtle. Different shades of browns and beige are used which is quite similar to the colour The Shape of the Earth have used on previous album art. The CD stands out against the digipak as it’s completely black with a line design. The image of the band has been carefully chosen to tie in with the colours of the digipak. This is something you really see in an indie band digipak, having a running theme on it so that people recognise the band and this certain album by the hands and the beige and brown colours.

Filming: Day 1 (15th Jan)

We all came to together as a group for the first day of filming. We ensured the camera was fully charged and had enough memory to avoid any problems. Lateshia (our actress) was informed of what to wear for filming.

We have started to record the music in chronological order therefore the first location was inside. In the music video the girl runs away from her troubled home, we wanted to reflect this through the decor in the house to make it clear to the audience. This meant we had to rearrange the bedroom we decided to film in. We took the duvet off the bed and replaced it with a blanket and one pillow without a case. All ornaments and decorative items were removed to give the impression she’s from a poor background.

After making some changes, and setting up the camera on the tripod we began to film. We gave directions to Lateshia from our storyboard along with improvising some shots. Lighting wasn’t on our side; the bed is situated under the window therefore the natural light was making the camera not focus properly and the room seemed dark. To try and improve the lighting situation we put the main light on along with using the torch feature on our phones – it seemed to work!

The time few by and in the end were only able to film the beginning of the bedroom scene.

Inspiration: Moodboard

‘A mood board is a type of collage that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator’.
- http://en.wikipedia.org/wiki/Mood_board

-www.tumblr.com/search 

Choosing the font

This font is called Lithos. We like how this font is simple and is all in uppercase; along with the colour being white against a black background it will standout at the beginning of the video. The font ties in with the genre of the music video – indie – as it’s similar to those used on previous album art.

This font is called Orator. It looks similar to font of a typewriter, which are quite popular at the moment. Like the previous font it’s quite basic but we believe a basic font will be most effective for our music video. The typewriter look ties in with the story of our video, our character is documenting her life through a camcorder (handheld) a bit like how someone can document their life through writing on a typewriter.

This font is called Nueva. Again it’s very small and basic, which is also uppercase. This is a cool font style for us to use because it is very basic but has a unique twist on it which is what we are showing our main character as, a basic family living in poor conditions, but a unique twist of hope.

Storyboard